{"id":524,"date":"2016-12-06T22:47:59","date_gmt":"2016-12-06T22:47:59","guid":{"rendered":"https:\/\/marineindustry.ee\/ee\/?page_id=524"},"modified":"2022-02-04T05:10:09","modified_gmt":"2022-02-04T03:10:09","slug":"eksport","status":"publish","type":"page","link":"https:\/\/marineindustry.ee\/ee\/eksport\/","title":{"rendered":"Turundus ja eksport"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container turundus nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(36,36,36,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#3e3e3e;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1154.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h3>Meret\u00f6\u00f6stuse liit koost\u00f6\u00f6s erinevate finantseerivate partneritega toetab liidu liikmeid turunduses ja eksportimisel.<\/h3>\n<p>Aastatel 2016-2019 viib Meret\u00f6\u00f6stuse liit ellu 3 turundusprojekti:<\/p>\n<ul>\n<li>\n<blockquote>\n<p><strong>V\u00e4ikelaevade <em>living lab<\/em> turundus<\/strong> (EAS),<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>Saaremaa ja v\u00e4ikelaevaehituse <strong>maineturundus Euroopa elustiili ja v\u00e4ikelaevaehituse ajakirjades<\/strong> \u2013 Saarte Koost\u00f6\u00f6kogu MT\u00dc ja Visit Saaremaa MT\u00dc-ga (LEADER),<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p><strong>Meret\u00f6\u00f6stuse sisuturundus<\/strong> (EAS).<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<h2><em>Living lab<\/em><\/h2>\n<p>turundusprojekti eesm\u00e4rk on toetada v\u00e4ikelaevade eksporti l\u00e4bi alusinformatsiooni koondamise ja \u00fchise kontaktv\u00f5rgustiku loomise, selleks:<\/p>\n<ul>\n<li>kaardistame tootjate ootused, et seel\u00e4bi defineerida esindusorganisatsiooni rolli, \u00fclesanded ja tegevused;<\/li>\n<li>luua s\u00fcnergia Eesti v\u00e4ikelaevade v\u00f5rkturunduses ettev\u00f5tteti killustunud info ja kontaktide koondamisega;<\/li>\n<li>luua kliendireferentse kasutades \u00fchine platvorm Eesti v\u00e4ikelaevade ekspordi- ja maineturunduseks;<\/li>\n<li>tuvastada ja avada kommunikatsioonikanalid Venemaa sihtturule;<\/li>\n<li>luua living lab kontseptsiooni turundusv\u00f5ttena kasutades v\u00f5imalused isiklike otsekontaktide tekkeks Venemaa sihtturu ajakirjanike, Eesti v\u00e4ikelaevu kasutavate klientide ja edasim\u00fc\u00fcjate ning kohalike tootjate vahel.<\/li>\n<\/ul>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><h3><em>Living lab<\/em>\u00a0projekti raames toimus augustis 2016. aastal\u00a0<strong>seminar<\/strong>\u00a0<strong>T\u00f6sised jutud messis: \u201cSihtturg Venemaa\u201d.<\/strong><\/h3>\n<p><strong>S\u00fcnopsis:<br \/><\/strong>Eesti senine eksporditoe fookus on olnud Skandinaavia ja Saksamaa turgudel, Venemaa sihtturg on j\u00e4\u00e4nud teisej\u00e4rguliseks. P\u00f5hjuseks on peamiselt majanduspoliitiline olukord, rahvusvaheliste suhete ebakindlus ja erinevused turu-regulatsioonides. Sellest tulenevalt on j\u00e4\u00e4nud realiseerimata mitmed v\u00e4ikelaevade ida-suunalist eksporti toetavad v\u00f5imalused ja puudub Venemaa sihtturu eksporditurunduse \u00fchtne strateegia.<\/p>\n<p>Teadaolevalt on Venemaa sihtturu k\u00e4itumine eriline just selle poolest, et tarbijad nii valivad, ostavad kui ka tarbivad laevu v\u00e4lisriikides, valdavalt Euroopa Liidus. See maandab v\u00e4lissuhetest tulenevaid riske m\u00e4rkimisv\u00e4\u00e4rselt ning muuda Venemaa sihtturu Eesti v\u00e4ikelaevaehituse sektorile atraktiivseks. Samas ei ole liiga t\u00e4pselt teada, mis m\u00f5jutab Venemaa laevaomaniku ostuotsust, milliseid infokanaleid ta kasutab ja mis muudab sadama tema ja ta laeva jaoks koduseks.<\/p>\n<h3>Ettekanded:<\/h3>\n<p><strong>Marko Rillo<\/strong>,\u00a0<a href=\"https:\/\/marineindustry.ee\/ee\/wp-content\/uploads\/2016\/12\/1-Estonian-Exports-in-2016-Situation-and-Trends-Marko-Rillo.pdf\">Estonian export in 2016 &#8211; situation and trends Marko Rillo<\/a><br \/><strong>Andrey Petrov,<\/strong>\u00a0<a href=\"http:\/\/www.scc.ee\/wp-content\/uploads\/2015\/08\/2-Russian-market-review-Dmitry_translatedENG.pptx\">Russian market review<\/a>\u00a0;\u00a0<a href=\"http:\/\/www.scc.ee\/wp-content\/uploads\/2015\/08\/4-Boat-media-and-promotion-in-Russia-Andrey.pptx\">Boat media and promotion in Russia<\/a><br \/><strong>Danila Timoshin,<\/strong>\u00a0<a href=\"http:\/\/www.scc.ee\/wp-content\/uploads\/2015\/08\/3-Saarema-Danila.pptx\">Boat sales and RIBs market in Russia<\/a><br \/><strong>T\u00f5nu Steinberg,\u00a0<\/strong><a href=\"http:\/\/www.scc.ee\/wp-content\/uploads\/2015\/08\/5-Venelased_kes-nad-on-final-Tonu-Steinberg.pdf\">Russian tourists in Estonia \u2013 what attracts them<\/a><br \/><strong>Villu Vatsfeld,\u00a0\u00a0<\/strong><a href=\"http:\/\/www.scc.ee\/wp-content\/uploads\/2015\/08\/6-Esitlus-120816-Villu-Vatsfeld-u.pptx\">Russian flags in Estonian SL marinas<\/a><br \/><strong>Kalevi Westersund,<\/strong>\u00a0<a href=\"http:\/\/www.scc.ee\/wp-content\/uploads\/2015\/08\/7-Kalevi-Westersund.pptx\">Russian flags in Finnish marinas<\/a><\/p>\n<p><strong>Sissejuhatus Venemaa v\u00e4ikelaevaehituse regulatsioonidesse\u00a0<a href=\"https:\/\/marineindustry.ee\/ee\/wp-content\/uploads\/2016\/12\/Some-issues-concerning-the-regulation-of-manufacturing-and-trading-small-size-vessels-in-the-Russian-Federation.pdf\">inglise<\/a>\u00a0ja\u00a0<a href=\"https:\/\/marineindustry.ee\/ee\/wp-content\/uploads\/2016\/12\/2-Small-Craft-Law-Dmitry-RU-with-comments.pdf\">vene<\/a>\u00a0keeles.<\/strong><\/p>\n<hr \/>\n<p>10. juulil 2017. aastal toimus\u00a0<em>living lab<\/em>\u00a0turundusprojekti raames\u00a0<strong>teine seminar<\/strong>, mille t\u00f6\u00f6toas valmis Venemaa erialaajakirjanike ja turuasjatundjate osalusel\u00a0<a href=\"https:\/\/marineindustry.ee\/ee\/wp-content\/uploads\/2016\/12\/livinglab-t%C3%B6%C3%B6toa-kokkuv%C3%B5te.-alusmaterjal-eesti-l%C3%B5bus%C3%B5idulaevade-turundamiseks-venemaal.pdf\"><strong>alusmaterjal Eesti l\u00f5bus\u00f5idulaevade turundamiseks Venemaal<\/strong>\u00a0(inglise keeles, eestikeelsete kommentaaridega)<\/a>.<\/p>\n<hr \/>\n<p><a class=\"fancybox image\" href=\"https:\/\/marineindustry.ee\/ee\/wp-content\/uploads\/2016\/12\/EASijaEU-Eesti-Vaikelaevaehitajate-logod.jpg\"><img decoding=\"async\" class=\"lazyload wp-image-533 size-large aligncenter\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27450%27%20height%3D%27188%27%20viewBox%3D%270%200%20450%20188%27%3E%3Crect%20width%3D%27450%27%20height%3D%27188%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marineindustry.ee\/ee\/wp-content\/uploads\/2022\/02\/EASijaEU-Eesti-Vaikelaevaehitajate-logod-1024x427.jpg\" alt=\"eksport laevaehituse living labi seminari vajalikud logod\" width=\"450\" height=\"188\" \/><\/a><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:50% !important;margin-top : 15px;margin-bottom : 15px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > 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